ABOUT THE PROJECT

KINE IS A NEXT-GENERATION SOCIAL MEDIA DESIGNED TO REDEFINE HOW ONLINE TRENDS ARE CAPTURED AND SHARED WHILE NOT BEING DOOMSCROLL MATERIAL. DERIVED FROM THE GREEK KINESIS (MOVEMENT), THE PLATFORM SERVES AS A DYNAMIC ECOSYSTEM WHERE IDEAS DON’T JUST SIT—THEY CONSTANTLY MOVE AROUND. UNLIKE TRADITIONAL "STATIC" AND "ADDICTIVE" FEEDS PROVIDED BY OTHER SOCIAL MEDIAS, KINE IS TRAINED TO FOCUS MORE ON PRODUCTIVE AND CREATIVE CONTENT ON ITS PLATFORM.

THIS VISUAL IDENTITY AIMS TO GIVE THE BRAND A STRUCTURED YET PLAYFUL VIBE, SIGNALING TO USERS THAT THEIR INTERACTIONS HAVE LASTING IMPACT RATHER THAN BEING LOST IN AN ADDICTIVE, INFINITE SCROLL. THIS BRANDING INCLUDES; LOGO AND TYPE DESIGN, BRAND-STYLE DIRECTION, TYPOGRAPHY, AND MOCKUPS FOR BETTER VISUALISATION.