ABOUT THE PROJECT
PIKZL AKA ENOCH HONG IS A MULTIDISCIPLINARY CREATIVE GRAPHIC DESIGNER BASED IN THE UK. THIS PROJECT WAS A GIFT TO HIM FOR WINNING A RENOWNED ONLINE BRAND DESIGN COMPETITION EARLY 2026. THE PROJECT STANDS AS THE MOST POPULAR UPLOAD OF MINE ON MY BEHANCE ACCOUNT WITH OVER 800 VIEWS.
THE LOGOMARK
THE LOGOMARK IS CRAFTED EXPLICITLY FROM CIRCULAR GEOMETRIC IN AN ORGANIZED GRID. IT SYMBOLIZES PINWHEEL LIKE SHAPE, EMPHASIZING THE FOREVER IMPROVING NATURE OF THE BRAND. IT SYMBOLIZES A STAR IN THE NEGATIVE SPACING WHICH REFERS TO PERFECTION. IT ALSO IS MADE UP FROM 4 IDENTICAL LETTER ‘P’S FOR THE INITIAL LETTER OF THE BRAND.
SYMBOLISM
THE WORDMARK
DERIVED AND CUSTOMIZED FROM THE FONT; SF PRO EXPANDED BLACK FOR ITS EXTREME CLARITY AND BOLD APPEARENCE. THE BRAND SUITS THIS KIND OF VIBE AND MATCHES PERFECTLY ALONG SIDE THE LOGOMARK IN THE LOCKUPS.
THE LOGOMARK IS CRAFTED EXPLICITLY FROM CIRCULAR GEOMETRIC IN AN ORGANIZED GRID. IT SYMBOLIZES PINWHEEL LIKE SHAPE, EMPHASIZING THE FOREVER IMPROVING NATURE OF THE BRAND. IT SYMBOLIZES A STAR IN THE NEGATIVE SPACING WHICH REFERS TO PERFECTION. IT ALSO IS MADE UP FROM 4 IDENTICAL LETTER ‘P’S FOR THE INITIAL LETTER OF THE BRAND.
SPECIFICATIONS
CUSTOMIZED KERNING
CUSTOM LETTER 'K'
CONNECTED LETTERS 'K' AND 'Z'
ADJUSTED HEIGHT
COLOR PALETTE
THE PIKZL COLOR PALETTE IS A STRATEGIC BLEND OF HIGH-ENERGY HUES AND PROFESSIONAL NEUTRALS THAT REINFORCE THE BRAND'S SIMPLICITY. DODGER BLUE SERVES AS THE VIBRANT PRIMARY ANCHOR TO COMMAND ATTENTION, WHILE CORAL ORANGE PROVIDES A STABLE, WARM-TONED SECONDARY CONTRAST. THESE ARE SUPPORTED BY A FOUNDATION OF PURE BLACK AND BASIC GRAY, ENSURING MAXIMUM LEGIBILITY, AND A MINIMALIST AESTHETIC ACROSS BOTH PHYSICAL AND DIGITAL SHOWCASE.
TYPOGRAPHY
SF PRO BY APPLE IS THE IDEAL CHOICE BECAUSE ITS MATHEMATICAL, NEO-GROTESQUE STRUCTURE PERFECTLY MATCHES THE GEOMETRIC LOGOMARK. ITS DIFFERENT WEIGHTS CREATES A PREMIUM, "HIGH-TECH" STABILITY THAT REMAINS CRYSTAL CLEAR AT ANY SIZE (JUST LIKE THE LOGOMARK).
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