ABOUT THE PROJECT
RADNOM IS AN ART AND CRAFT BRAND SPECIALIZING IN HOSTING ART EVENTS AND COMPETITIONS ALL OVER THE UNITED STATES. FOUNDED IN 2016 AT SEATTLE, WASHINGTON. IS LOOKING FOR A QUALITY REBRAND FOR BETTER COHESIVENESS AND TRUST VISUALLY. THIS BRANDING AIMS TO DO SO FOLLOWING A PLAYFUL VIBE.
THE LOGOMARK FEATURES TWO SIDE-BY-SIDE, INTERCONNECTED OVAL LOOPS THAT CLOSELY RESEMBLE A STYLIZED PAIR OF CARTOONISH EYES AND AN INFINITY SYMBOL. BEING A SIMPLE GRAPHIC, IT GIVES GREAT LEGIBILITY EVEN AT SMALLER SCALES. THE WORDMARK SPELLS OUT THE BRAND NAME IN THE FONT UFFICIO DISPLAY AND HAS BEEN SLIGHTLY ALTERED FOR BETTER VISUAL BALANCE. IT IS ALLOWED TO BE STRETCHED.
AS SAID EARLIER, THE LOGO PROVIDES AMAZING SCALABILITY AT SMALL SCALES MAKING IT PRACTICAL FOR APPS, WEBSITE ICONS, BADGES FOR EVENTS, ETC.
THE FOLLOWING SLIDE CONTAINS THE DESIGN FOR AN EMPLOYEE/MEMBER BUSINESS CARD.
THE COLOR PALETTE CONTAINS EYE-CATCHING VIBRANT HUES ALONGSIDE MORE GROUNDED AND NEUTRAL UTILITIES. THE PRIMARY COLORS LEMONADE, CRIMSON, CHERRY BLOSSOM AND SKY BLUE ARE BRIGHT AND NEON, WHERE AS PEACH AND NAVY SEAL ARE SOFTER AND MORE PEACEFUL. ALL THESE COLORS TOGETHER FORM A BALANCED AND FUN HARMONY, ADDING TO THE BRAND’S AESTHETIC.
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